- Sexton and Penicheiro to Train and Identify Five Boys and Five Girls to be Named Jr. NBA Philippines All-Stars -
MANILA, PHILIPPINES, May 9, 2019 – The National Basketball Association (NBA) announced today that Collin Sexton of the Cleveland Cavaliers and WNBA legend Ticha Penicheiro will visit Manila to help coach the top youth players aged 13-14 at the 2019 Jr. NBA Philippines presented by Alaska. National Training Camp participants will experience world class basketball instruction at the Don Bosco Technical Institute on May 18, with the most outstanding athletes competing in the boys and girls exhibition game at the SM Mall of Asia Music Hall on May 19.
Sexton and Penicheiro will help select the top five boys and five girls from the 80 finalists who will be named 2019 Jr. NBA Philippines All-Stars and serve as assistant coaches for the annual Jr. NBA Alumni All-Star Game.
Jr. NBA Philippines presented by Alaska is committed to improving youth health and wellness and addressing growing inactivity by highlighting the importance of proper nutrition and an active lifestyle to participants. Since its launch in 2007, Jr. NBA Philippines has reached an estimated two million players, coaches and parents in over 190 cities and municipalities nationwide, teaching the fundamentals of basketball and the program’s core values of sportsmanship, teamwork, a positive attitude, and respect (S.T.A.R.).
“I’m excited to work with aspiring young athletes and help contribute to their basketball development,” said Sexton. “The Jr. NBA is a perfect program for them to learn essential skills and values that will help elevate their game.”
“Jr. NBA continues to be an inclusive platform for boys and girls, encouraging sports participation and instilling an active and healthy lifestyle among the Filipino youth,” said Penicheiro. “I’m grateful for the opportunity to nurture their holistic growth and put them in a position to succeed in basketball and in life.”
Sexton was selected 8th overall in the 2018 NBA Draft and averaged 16.6 points, 3 rebounds, and 2.8 assists per game with the Cavaliers this season.
Penicheiro, drafted 2nd overall by the Sacramento Monarchs in the 1998 WNBA Draft, is a WNBA Champion and a four-time WNBA All-Star. Named as part of the WNBA’s Top 15 Players of All Time, Penicheiro spent 15 seasons in the WNBA with the Sacramento Monarchs, Los Angeles Sparks and Chicago Sky and will be enshrined as part of the 2019 class of the Women’s Basketball Hall of Fame this June.
The National Training Camp finalists were selected from Regional Selection Camps in Benguet, Butuan, Dumaguete, Lucena and Metro Manila, and from the Alaska Power Camp. In addition, the 2019 Coaches of the Year will be identified during the National Training Camp.
The Jr. NBA, the league’s global youth basketball program for boys and girls, teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents. During the 2018-19 season, the NBA and its teams plan to reach more than 51 million youth in 75 countries through league play, in-school programming, clinics, skills challenges, and other outreach events.
Jr. NBA Philippines 2019 is presented by Alaska, with AXA, Gatorade, Globe, Panasonic, Rexona, and Vivo as Official Partners. ABS-CBN S + A, Basketball TV and NBA Premium TV are the Official NBA Broadcasters of Jr. NBA Philippines.
Fans can learn more about Jr. NBA Philippines at www.jrnba.asia/philippines and on Facebook and the NBA at www.nba.com and on Facebook and Twitter. Visit www.alaskamilk.com to learn more about Alaska Milk Corporation, and follow Alaska Milk on Facebook for more information about Alaska Sports.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About Alaska Milk
Given the growing issues on health as well as the fast-changing technological environment, which leads to the change in children’s interests and behavior or sedentary lifestyle, Alaska believes that there is a need to reinforce its thrust in leading a healthy lifestyle not just by drinking milk but also by leading an active lifestyle. Alaska seeks to engage the youth, especially younger kids, in sports.
Alaska Milk looks beyond selling milk – it sells nutrition and by doing so, the Company and brand Alaska is doing its part in nation-building. Through youth sports development programs, Alaska is able to help nourish children for them to develop into champions in the field of interest and, in general, in life. The overall objective of the Alaska Sports is to strengthen the brand’s equity in nutrition through sports. To portray Alaska Fortified as a brand that helps instill the values of determination, discipline, teamwork, and hard work among the youth through sports.
Jandric Lim, NBA Philippines, +632-866-8205, firstname.lastname@example.org
Harvey Uong, Alaska Milk Corporation, +632-840-4500, HBUong@alaskamilk.com